“Fruit of Legendary Perfection” Premium Dulcinea Brand Unveils New Citrus Packaging

Dulcinea®, the California-based premium produce brand specializing in PureHeart, Tuscan-Style and other premium melons, has unveiled new packaging for the brand’s citrus line of products, including oranges and mandarins.

Prima Wawona Empowers Stone Fruit Retailers with Key Category Data

April 30, 2020 Prima® Wawona

Prima® Wawona (prima.com), the largest stone fruit producer in the U.S., has partnered with a leading fresh produce strategic insight and research company to provide retailers with key stone fruit category data. These insights help retailers identify areas of growth and opportunity within the category and allow Prima® Wawona to develop programs specifically tailored to their retail partners.

Bloom Season for Washington Apples

Bloom season in Washington signals the start of a new apple crop. Across the state, apple trees are in the last bloom stages, dependent on elevation and location. The rolling slopes of Washington orchards are adorned with flower blossoms and bees are busily working to cross pollinate the trees, a vital step in the production of tree fruit.

Giumarra Grower Partner Introduces Sanitation Tunnels for Worker Safety

April 30, 2020 The Giumarra Companies

The Giumarra Companies, marketing partner of Sonora, Mexico-based Videxport S.A. de C.V., announces the company’s new sanitation tunnels to support worker safety and ensure continued production and quality during the COVID-19 crisis and beyond.

Frieda’s Engages Employees With Heartfelt Gratitude Video

We are in our seventh week of shelter-at-home orders in California amidst the COVID-19 pandemic, and that has been a drastic change for Frieda’s Specialty Produce, where the culture is fueled by face-to-face communication and connection.