When I first heard that Detroit Red Wing Henrik Zetterberg was promoting Swedish Snowballs — think of marshmallow fluff sprinkled with cocoa powder and shaved coconut — at a Just Baked cupcake shop in Royal Oak earlier this month, I honestly couldn't have cared less.
Little did I know his involvement could lead to a cultural exchange.
I receive myriad press releases, from erstwhile public relations baseball stars brewing coffee to football players serving barbecue. And we've all seen athletes appear in ads for Dr. Rahmani and his LASIK surgery.
To be fair, I don't begrudge anyone for making a buck, but a hockey player signing autographs at a bakery is not something we normally cover.
To read the rest of the story, please go to: Crain's Detroit Business
