Boston Marathon runners and their families had the opportunity to sample the real deal when it comes to protein. After numerous samples of protein bars, runners stopping at the beef checkoff booth remarked, “Thanks. That’s better than any protein bar around here.”
The beef checkoff team comprised of National Beef Ambassadors and Pennsylvania Beef Council staff Paul Slayton and Lisa Jones, informed Boston Marathon runners and spectators about the protein power found in lean beef while serving about 4,000 samples throughout the event. The team enthusiastically shared the message about incorporating high-quality protein into the diet throughout the day to help maintain a healthy weight, build muscle and fuel physical activity.
“I was really surprised by the number of people who thought it was strange we had a beef booth at the health expo,” says Mandy-Jo Laurent, National Beef Ambassador from Texas. “Of course, after we educated them about beef's health benefits, they really understood.”
“Spreading the message that a high-quality protein, like lean beef, provides the right nutrition needed for their bodies to grow and perform at their best hit home with this active consumer audience,” says Carol Abrahamzon, manager of the National Beef Ambassador Program. “Consumer comments about the ranch steak sample included, ‘That aroma is intoxicating’ and ‘It’s actually the best sample I’ve had in the whole place.’ Consumers were excited to hear from real beef producers about the safety and quality of the beef they love to eat.”
You can read all about the event, including Team BEEF running times here. And, see more photos on the Team BEEF Facebook page.
For more information about your beef checkoff investment, visit MyBeefCheckoff.com.
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program