All Things Baking General Session Speaker Steve Gilliland

Slidell, LA – All Things Baking (ATB) will be September 9-11, 2012 at the George R. Brown Convention Center in Houston, Texas. Attendees can expect a high-energy, innovative trade event geared to appeal to today’s forward-thinking bakers and food service professionals.

This year the Retail Bakers of America (RBA) is introducing a general session at ATB. The session will take place on Sunday, September 9, 2012 at 4:00 pm in the Grand Ballroom of the George R. Brown Convention Center. RBA invites attendees to enjoy Steve Gilliland as the keynote speaker for the general session. RBA will also honor the 2012 Emeritus Members during the session. These are individuals who have had a strong impact on the retail baking industry.

Through humor and reality-tested techniques, Steve Gilliland reveals the way to face conflicting demands that keep getting tougher in an unforgiving business environment. From the beginning when he shows people how to ignite their passion, to the end with his compelling challenge to never lose your focus, he releases an “explosion of enthusiasm” that is absolutely contagious. This keynote presentation will challenge attendees personally and professionally. It is simple and easy to grasp — yet profound! Fasten your seatbelt and hold on as one of North America’s premier speakers outlines a roadmap for success and shows you how to Enjoy The Ride™.

In addition to his speaking career, Steve Gilliland is an accomplished author, which is supported by his bestselling book Enjoy The Ride™ and his newest book Making a Difference!. Recognized by his peers as a master storyteller and brilliant comedian, Gilliland’s appeal transcends barriers of age, culture and occupation.

For more information email: info@rbanet.com.

Retail Bakers of America (RBA)—a 501(c)6 not-for-profit national trade association located in Slidell, LA- caters to retail bakeries, allied suppliers, educators, students and other industry partners, and is committed to the success of the retail baking industry. Founded in 1918, RBA works as the bakers’ business partner and resource provider, and is the nation’s premier source of industry information. More information is available at www.rbanet.com.

Source: Retail Bakers of America (RBA)