Associated Food Stores (which distributes to 600 retailers in eight Western states) began incorporating gluten-free products into its selection in 2009.
"Our goal by the time we go into October is to have all 47 stores with a minimum of 16 feet of [shelf space]" dedicated to gluten-free products, said Steve K. Holm, a director of operations at Associated Food Stores in Salt Lake City.
Holm said Associated Food also partners with more than a half-dozen local bakeries to bring in fresh products and is not afraid to try new vendors among the hundreds available nationwide.
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