Never underestimate the power of the free sample.
By handing out fresh, hand-made bagels, breads and pastries, Bloomington-based
Scholars Inn has grown beyond its bed-and-breakfast roots into a substantial
wholesale bakery.
Products from Scholars Inn Bakehouse can now be found for sale in restaurants,
hospitals, university cafeterias and hotels across the state. Theyre also
starting to spread across the Midwest on grocery shelves at 150 Kroger stores
and another 25 Marsh locations.
Scholars Inn President Greg Berke, 43, doesnt spend much time or energy on
advertising to promote his growing business, which now has 120 employees.
He says he doesnt have to.
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