Birch Benders Launches Cookies in Four Beloved Flavors

DENVER, Colo., – Birch Benders, the nation’s number one pancake and waffle mix in the natural channel, is expanding its portfolio of popular better-for-you foods with a new line of ready-to-eat, no-sugar-added, keto-friendly Cookies. Known for its high-quality organic, keto, and paleo baking and breakfast mixes, Birch Benders created this new cookie line with the same focus on reimagining the foods consumers love, in a way they can feel good about. Available now in major grocery stores nationwide, oven-baked Birch Benders Cookies are available in four mouthwatering varieties: Chocolate Chip, Double Chocolate Chip, Snickerdoodle, and Vanilla Shortbread.

As more consumers of all dietary needs and lifestyles seek out snack options made with less sugar and wholesome ingredients, Birch Benders new keto-friendly Cookies proudly contain no added sugar and have less than five net carbohydrates per serving. Birch Benders obsessed over every ingredient in its Cookies line, resulting in a better-for-you indulgence for anyone to enjoy, including those following keto and gluten-free diets.

“The snack aisle is full of empty carbs and excess sugar, which leaves consumers with few options for delicious, satisfying, feel-good snacks and treats. That’s why Birch Benders focuses on creating delicious, better-for-you versions of the comforting foods people enjoy. We are thrilled to bring our Cookies to the snack aisle,” said Lucy Rand, general manager at Birch Benders. “Life is too short to deprive ourselves of the foods we love the most, and now with Birch Benders Cookies, people can enjoy their cookies and feel good about them too!”

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Birch Benders’ new keto-friendly Cookies are packed with wholesome ingredients, like almond flour, and are available in four delicious varieties, including:

  • Chocolate Chip: With notes of butter and vanilla, keto-friendly Chocolate Chip Cookies boast perfect golden-brown edges and a bittersweet dark chocolate flavor.
  • Double Chocolate Chip: With a dark chocolate profile, keto-friendly Double Chocolate Chip Cookies are sweet to taste, with small chocolate chips and almond flecks melting in each bite.
  • Snickerdoodle: Crispy, keto-friendly Snickerdoodle Cookies are deliciously sweet, with notes of cinnamon and sugar. Browned to perfection, this classic cookie is a crave-worthy standout.
  • Vanilla Shortbread: Perfect for a decadent sweet fix, keto-friendly Vanilla Shortbread Cookies offer notes of buttery shortbread that pair well with a cup of hot tea or coffee.

Birch Benders’ line of no-sugar-added, keto-friendly Cookies are available to purchase now at and later this month on The products will also be available at select national retailers, including Kroger, Walmart, and Target, starting in March for a starting MSRP of $5.99 for a 4-ounce pouch.


Founded in 2011, Birch Benders is the number one pancake and waffle mix in the natural channel and can be found in over 15,000 stores. With a flagship product of wholesome, just-add-water pancake and waffle mix, Birch Benders has expanded to offer a suite of products including frozen toaster waffles, paleo and keto pancake and waffle mixes, microwavable snack cups, and baking mixes. With six first-to-market lines introduced in the past decade, Birch Benders is one of the top innovators in the breakfast space. In October 2020, Birch Benders was acquired by Sovos Brands, a portfolio of premium, one-of-a-kind, high growth on trend food brands, including Rao’s, a line of premium pasta sauces, soups, frozen entrées and pasta; noosa, a producer of thick, velvety whole milk yoghurt; and Michael Angelo’s, a leading producer of authentic frozen Italian entrées. For more information about Birch Benders, please visit or follow on Facebook @birchbenders, Twitter @birchbenders, and Instagram @birchbenders