AZUSA, Calif. – Buena Vista Food Products is pleased to announce the appointment of Alicia Pitrone Hauser, RD, as Director of Sales for the Southwest and Peter Woods as Director of Sales for the Northwest. In their new roles, they are responsible for servicing existing customers and driving new customer acquisition and revenue growth. Bringing a wealth of school food and nutrition knowledge, Hauser and Woods are eager to deliver unparalleled customer service and a broad selection of specialty baked products designed specifically for school foodservice. “I am truly excited to have them on board,” said Laura Trujillo, President of Buena Vista Food Products. “With their extensive knowledge and vast experience, we are confident they’ll provide the expertise to achieve our sales goal and strategic vision."
New to the Buena Vista marketing team is Michael Likovich, who has been appointed to the position of School Sales Specialist. Mike holds a Bachelor degree in Business Administration from Texas A&M University. Prior to joining Buena Vista, Mike spent several years at Sterling Foods, the parent company of Buena Vista. In his new position, Mike will work closely with Laura Trujillo to implement and execute marketing strategies. “Because of his education and professional talents, Mike is a considerable asset to our team and a well-informed resource for our customers. He’s an
excellent addition to our company,” said Trujillo.
About Buena Vista Food Products:
Buena Vista Foods, a brand of Sterling Foods, Inc., is a premier supplier of high quality bakery products serving the school foodservice industry. For more information, please visit www.bvfoods.com.
About Sterling Foods Inc.:
Sterling Foods, Inc. is a leading supplier of shelf-stable baked goods and gourmet-quality products to the large branded food companies, nationally recognized restaurant chains, supermarket and chain stores. For more information, please visit www.sterlingfoodsusa.com.
Source: Buena Vista Food Products