Cinnabon To Give Away Free Bite-Sized Cupcakes On Tax Day

ATLANTA, GA — We all know how stressful Tax Day is, so Cinnabon is once
again showing Guests that Tax Day Bites! On Thursday, April 15th from 6 pm to 8
pm at participating U.S. mall-based bakeries, Cinnabon is giving away free
bite-sized portions of its new, delicious cupcakes.*

“At Cinnabon, we believe that Life Needs Frosting,” said Gary Bales, Cinnabon
president. “Everyone deserves to splurge every once in awhile, so we’d love to
be the frosting on our Guests’ day — particularly on days as painful as Tax
Day. We’re also excited about featuring something new to enjoy — Cinnabon
cupcakes.”

Bite-sized Cinnabon cupcake flavors available for taking a bite out of Tax Day
include:

  • Cinnacake Classic: A tribute to Cinnabon’s world-famous Classic Roll —
    moist, vanilla cake infused with Cinnabon’s Makara Cinnamon, topped with our
    signature cream cheese frosting and Makara Cinnamon
  • Chocolate Passion: Moist, decadent chocolate cake topped with rich,
    chocolate buttercream frosting
  • Vanilla Bliss: Moist, divinely vanilla cake topped with luscious, vanilla
    buttercream frosting
  • 24-Carrot Cake: Moist, perfectly-spiced carrot cake with a hint of
    pineapple and coconut, topped with Cinnabon’s signature cream cheese frosting
    and orange sugar sprinkles

As part of the promotion, Guests can enter the brand’s online essay contest now
through April 15th for the chance to win a $100 gift card. In 500 words or less,
participants should explain why their life needs Cinnabon frosting. Visit
www.cinnabon.com to enter the contest and read the official rules.

*While supplies last. Limit one offer (two bite-sized cupcakes) per Guest during
the day of the promotion. Counts may vary by bakery. Valid only at participating
U.S. mall-based bakeries. Not valid at airports or travel plazas. No purchase
necessary. No cash value.

About Cinnabon, Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the
market leader among cinnamon roll bakeries. The company serves fresh, aromatic,
oven-hot cinnamon rolls and cupcakes, as well as a variety of other baked goods
and specialty beverages. Cinnabon currently operates more than 770 franchised
locations worldwide, primarily in high traffic venues such as shopping malls,
airports, train stations, travel plazas, entertainment centers, academic
institutions and military establishments.

Visit www.cinnabon.com for more information, follow us on Twitter @CinnabonInc
or connect on Facebook at facebook.com/Cinnabon.

Source:

Cinnabon, Inc.