Boston, MA – Dancing Deer Baking Company, a leader in the natural/specialty products industry returns to Fancy Food West with a new solution for the nation’s sweet cravings in the launch of its decadently rich and delicious 100% Whole Grain cookies and brownies. “There is scientific evidence that every whole grain in your diet helps, so we were inspired to feature whole grains in our gourmet cookie and brownie offerings ,” said Jennifer Shelley, Master Baker at Dancing Deer Baking Co.” Not unlike the rest of Dancing Deer’s cookies, cakes and brownies, the Company’s new whole grain lineup was first and foremost developed with an emphasis on achieving great taste profiles that consumers will love.
In recent years, consumers have consciously attempted to add as many whole grains as possible into their diet. To date, this need has been met primarily by cereal and bread brands. For example, one of the leading American cereal makers through its whole grain cereals now delivers 37.5 million whole grain servings per day, which represents a 50% increase in whole grain servings since 2004. Despite these types of gains, 95% of Americans still are not eating enough whole grains according to the 2010 Report of the Dietary Guidelines Advisory Committee. Dancing Deer Baking Co. is the first national baked sweet goods brand to offer whole grain products to in-store supermarket bakeries, natural food stores and specialty outlets.
“In addition to adding an important better-for-you benefit, we were inspired to incorporate whole grains into our gourmet baked goods because of the wonderful flavor and richness they add,” said Master Baker Shelley. “ The Whole Grain Collection is made up of six all-natural items including Peanut Butter & Jelly squares reminiscent of a great PB&J sandwich, Fruit and Nut Squares, Totally Nuts Cookies packed with 4 different nuts, sweet Cranberry Orange Cookies, and everybody’s favorites, Chocolate Chip Cookies and Chocolate Chunk Brownies.
Dancing Deer’s full line of 100% Whole Grain cookies, brownies and squares are all-natural, baked-from-scratch and kosher-certified. The Company’s Director of Sales, Dave Lamlein, stated “During my 12 years at Dancing Deer, I have been a part of many successful product launches, but I am more excited about our whole grain launch than any other.” These new whole grain cookies and brownies are now available through numerous national, regional and local distributors including UNFI, Tony’s Fine Foods, Kehe/TOL, Gourmet Guru and Associated Buyers. Visit Dancing Deer at Booth #583 at Fancy Food West to sample the new Whole Grain Line, or contact the Company at 888-699-3337 x501 or via email at WholesaleDeers@DancingDeer.com for more information.
About Dancing Deer Baking Company:
Dancing Deer is a company of people who are passionate about food, nature, aesthetics and community. Since 1994, the company has been known for its delicious tasting all-natural brownies, cookies and cakes and baking mixes which are sold in specialty, natural food and grocery stores nationwide. Dancing Deer has won many national awards and accolades for it’s distinctive products and innovative business practices, and most recently became one of the first Massachusetts companies to be certified as a Sustainable Business Leader. Dancing Deer places an enormous emphasis on giving back to the community, most notably by helping homeless and at-risk families through their Sweet Home Project initiative. For more information, visit www.DancingDeer.com.
Source: Dancing Deer Baking Company