King Arthur Flour Announces Major Expansion In Norwich

Norwich, Vt. – America’s oldest flour company will break ground next month on a major expansion of its bakery, store, and school in Norwich, Vermont. The new energy-efficient facility will accommodate the company’s ongoing growth by consolidating two existing buildings into one new/renovated space, creating a new place to showcase its passion for baking.

The company will continue all bakery, retail, and educational operations as usual throughout the project.

“It has been a dream of ours, long in the making, to create a facility where our visitors can fully experience our passion for baking – whether through taking a class at our Baking Education Center, watching our artisan bakers in action, enjoying lunch at our café, or shopping at our Baker’s Store,” says Karen Colberg, a vice president and general manager at King Arthur Flour. “The next year creating this facility will be a great adventure, and we look forward to sharing the journey with our customers – as we remain open throughout construction.”

King Arthur Flour’s expansion will break ground in June 2011, with construction beginning immediately at the store/café building. The estimated $8 to $10 million project will be completed in stages, and is scheduled to be finished in July 2012. More information, including images, a timeline, and other frequently asked questions, is available at http://www.kingarthurflour.com/ourstore/renovations.html.

Media are welcome at the official groundbreaking ceremony on Wednesday, June 15, from 3-4:30 p.m.

America’s oldest flour company, King Arthur Flour has grown from a regional staple to a brand known nationwide not only for its high-quality flours but for its passion in sharing the joy of baking; from a small mail-order business with five employees in 1990 to the premier baking resource with nearly 250 employees today; from a family-owned operation for five generations to a 100 percent employee-owned business. King Arthur Flour offers more than 1,000 professional-grade baking tools and ingredients through its catalogue, online at kingarthurflour.com, and at The Baker’s Store in Norwich, Vt. Its on-site and traveling baking education programs reach thousands of home and professional bakers annually. Through all of these activities, the company strives toward its mission: to support and expand all aspects of baking by being the highest quality product, information, and education resource for, and inspiration to, bakers worldwide.

Source: King Arthur Flour