Milwaukee, WI – Red Star® Yeast is the winner of the Chef's Best® Award for Best Taste in the dry yeast category. The Chefs Best® Award for Best Taste is awarded to the brand rated highest overall among leading brands by independent professional chefs. Chef’s Best selected Red Star as the best dry yeast because of the complexity of its aroma—a blend of fresh, fruity and yeasty notes. It also demonstrated a good dissolve and activation in water. Red Star yeast produced a roll with an even crumb, nice rise and a tender chew.
Red Star® Yeast is excited to continue its partnership for a second year with cookbook authors Jeff Hertzberg, M.D. and Zoë François. Look for Red Star® Yeast at retail, online and in your Sunday paper this fall to learn how to bake Artisan Pizza and Flatbread in Five Minutes a Day!
SAF® Yeast, widely used by professionals, is the #1-selling yeast worldwide. SAF® Yeast is a fast-acting yeast with excellent performance in bread machines. Use in any recipe calling for active dry yeast: artisan loaves, pizza, sandwich bread, bagels, rolls, and more. No need to adjust the amount, use just as the recipe says.
“Selling online with Alice.com allows us to expand our reach nationwide so that bakers all over the country can have our products shipped directly to their door,” says Bill Hanes, Director of Consumers Sales of Lesaffre Yeast Corporation. “We were thrilled to select Alice.com to power our storefront and give our fans the convenience of the Alice.com shopping experience whenever they buy our products.”
All of Lesaffre’s Baker's Yeast products are guaranteed to perform with consistency. RED STAR® and SAF® Yeast do not contain wheat gluten or other cereal protein that cause allergic reactions in people with gluten intolerance. They are GMO free and are also certified kosher pareve.
About Lesaffre Yeast
Lesaffre, independent family group marketing in over 180 countries, is the world leader in yeast, bread-making ingredients and yeast extracts. Since 1853, Lesaffre has combined proximity and professionalism with bakers. The Group has created 25 Baking Centres throughout the world and has about forty production sites on five continents. Its various trademarks are benchmarks in terms of performance, quality and consistency.
For more information about this organization, please contact Bill Hanes at Bill.Hanes(at)lsaf(dot)com or visit http://www.redstaryeast.com
About Alice.com
Alice.com provides eCommerce and interactive marketing services exclusively to the Consumer Packaged Goods (CPG) industry. The company’s eCommerce platform allows CPG manufacturers to sell direct to consumers online through a unique service that provides always free shipping, automatic coupons, and a reorder tool that makes it easy for consumers to avoid the chore of running out to the store. Alice.com is privately held and headquartered in Middleton, Wisconsin.
Source: Lesaffre Yeast