NEW YORK — Cupcakes are so last year.
At least, that’s what the folks at New York’s newest niche sweet purveyor are saying.
The latest specialty dessert shop to hit the Big Apple is Treat House, a so-called “crisped rice treat emporium,” devoted to selling creative versions of a childhood favorite, the Rice Krispy Treat.
Opening Tuesday on the Upper West Side, Treat House is the brainchild of a former city restaurant hotshot and his preschool teacher wife.
While Manhattan is no stranger to trendy desserts and food fads, the team at Treat House is ready to compete with likes of frozen yogurt, craft cookies, doughnuts and of course, cupcakes.
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