Rich Products and Funfetti Team Up to Launch First and Only Funfetti In-Store Bakery

BUFFALO, N.Y. – Global, family-owned food company Rich Products (Rich’s) and house-hold staple Funfetti® today announced a new partnership that is bringing the first and only Funfetti in-store bakery (ISB) products to the market. The duo is debuting several new sweet treats, including Rich’s Funfetti Celebration Cake, Funfetti Cheesecake, Funfetti Cheesecake Single Slice and Funfetti Bettercreme icing.  

“This partnership combines the iconic Funfetti brand with Rich’s strong ISB category leadership,” said Alvino Battistoni, vice president, ISB&D Direct Chains, Rich Products. “Both Rich’s and the Funfetti brand have a long history of delivering innovative products and inspiring celebratory moments, so this collaboration is a natural fit. We’re excited to expand our portfolio, providing ISB operators with a fun lineup of offerings that we know consumers will love.”

Helping ISBs sprinkle on the fun with new product lineup:

  • A quarter-sheet white cake loaded with colorful candy bits and topped with Buttercreme icing and sprinkles, Rich’s Funfetti® Celebration Cake is perfect for any sweet celebration. The Funfetti Celebration Cake has a shelf life of 365 days frozen and five days refrigerated.  
  • Rich’s Funfetti Cheesecakes are packed with birthday cake flavor and feature colorful candy bits on top of a rich graham cracker crust, drizzled with decorative white icing. Available as individually wrapped 3.25-ounce slices and a whole six-inch, 24-ounce cake, these products are great for shoppers seeking anytime treats and dessert for special occasions. The cheesecakes have a shelf life of 365 days frozen, and five days refrigerated.
  • A new take on Rich’s iconic Bettercremewhipped icing, Rich’s Funfetti Bettercreme features a vanilla-flavor, Funfettisprinkles and smooth, light, creamy taste. Packaged in a nine-pound pail, Funfetti Bettercreme has a shelf life of 540 days frozen and seven days refrigerated.

“Funfetti has been delivering baking products to help families transform any day into a celebration for 30 years,” said Dan Anglemyer, Chief Operating Officer, Hometown Food Company. “As a company dedicated to inspiring possibilities, Rich’s offers a broad portfolio of creative solutions and strong industry leadership that’s a great match with the Funfetti brand. We’re looking forward to creating more special moments for families through this partnership.”

In-store bakeries can keep a close eye out for new additions to Rich’s Funfetti portfolio, launching in 2024.

For more information about Rich’s portfolio of Funfetti products, visit Visit Rich’s In-Store Bakery page to learn more about its ISB offerings. For more information about Funfetti products, visit

meet rICH’S.
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods among others. Working in 100 locations globally, with annual sales exceeding $5.8 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

Learn more at or join the conversation on Facebook, Instagram, LinkedIn and Twitter.

About Hometown Food Company

Hometown Food Company, based in Chicago, IL, was formed by Brynwood Partners in August 2018. The portfolio includes the exclusive U.S. rights to the iconic Pillsbury™ brand’s shelf-stable baking products, including Funfetti®, along with the Hungry Jack®, Arrowhead Mills®, White Lily®, Jim Dandy®, De Wafelbakkers® and Martha White® brands. Hometown expanded its portfolio of brands in January 2023 by acquiring the Birch Benders® brand.