BOULDER, Colo. – Rudis Organic Bakery, Inc., the nations largest
certified-organic bread brand, today unveiled its new brand identity and
packaging at the annual Natural Products Expo West in Anaheim, Calif. Following
extensive research, Rudis Organic redesigned its brand and packaging to better
reflect the brands optimistic outlook, vibrant energy, passion for healthy
living and dedicated commitment to baking breads using simple, organic
ingredients moms feel good about. The new look features bright colors, callouts
to organic ingredients and eye catching graphics, and will help the brand stand
out in the bread aisle, which consumers now perceive as a sea of sameness.
Weve learned that the Rudis Organic Bakery customer, who is highly educated
and looking for nutritious options for her family, sees our products as being
very different than the rest of the whats available in the bread aisle because
of our commitment to baking bread on the bright side using simple and organic
ingredients, said Doug Radi, vice president of marketing at Rudis Organic
Bakery. Weve revitalized our brand so it reflects our long heritage of doing
the right thing. At the heart of it all, we believe good health leads to
happiness, and weve changed our packaging and communications to reflect a
bright and optimistic future.
Founded in Boulder, Colo., in 1976, Rudis Organic Bakery is the only nationally
available brand offering a full line of certified organic bread and baked goods.
Rudi’s Organic has a passion for baking better bread in small batches using
craft baking techniques which yield rich flavors and textures the whole family
can enjoy. Since 1991, the company has focused on using organic ingredients; its
full line of organic breads and baked goods contain no artificial ingredients,
preservatives, high fructose corn syrup or trans-fat. Instead, the breads and
baked goods are lightly sweetened naturally with organic cane juice or organic
brown sugar.
In addition to the new Rudis Organic Bakery brand being launched through
packaging, the new look also will come to life through store-level communication
and merchandising, a redesigned Web site (www.rudisorganicbakery.com), social
media platforms, a mobile marketing vehicle, and more. The new Rudis Organic
Bakery brand will hit retailers nationwide this summer. Boulder-based Sterling
Rice Group led the brand strategy and design development for the brand relaunch.
Rudis Announces Launch of Rudis Gluten Free Bakery
Also at Natural Products Expo West, Rudis Organic Bakery today announced it
would launch Rudis Gluten Free Bakery, further leveraging the companys
long-standing heritage of baking better, great-tasting breads for everyone to
enjoy. The new line will include an original sandwich bread, multigrain bread
and cinnamon raisin bread, and will be nationally available starting in July 1,
2010.
Weve been passionate about baking better breads for families for more than 30
years and the launch of a gluten-free line is the perfect extension of our
commitment to offering customers the opportunity to truly enjoy bread, said
Radi. Our master bakers have worked with experts in the gluten-free industry to
make sure customers with celiac disease and gluten intolerances can once again
take pleasure in eating a product that has the same great taste, texture and
appearance of regular sandwich bread.
To further demonstrate its commitment to giving the gift of bread back to those
with celiac disease and gluten intolerances, Rudis Gluten Free Bakery has
created partnerships with local and national Celiac groups through which it will
provide regional and national support to various educational initiatives, events
and support groups. In addition, the company has invited various gluten-free
experts to provide feedback on the product development and manufacturing of the
new line.
Retailers can learn more about the new brand launch, as well as sample breads
from Rudis Gluten Free Bakery, by visiting the Rudis Organic booth #2520 in
Hall C at the Anaheim Convention Center March 12-14, 2010, during the annual
Natural Products Expo West.
About Rudis Organic Bakery, Inc.
Rudis Organic Bakery, Inc., founded and headquartered in Boulder, Colo., is the
nations largest brand of USDA certified organic breads. Rudis Organic Bakery
has a long history of baking bread a better and brighter way, by using simple
organic ingredients that contain no artificial ingredients, preservatives, high
fructose corn syrup or trans-fat. Since 2005, Rudis Organic has been a part of
Charter Baking Company, Inc., a portfolio company of Charterhouse Group, Inc.
Rudis Organic is a premier organic brand with distribution throughout the U.S.
in both natural foods stores and mainstream supermarkets. Founded in 1976,
Rudis Organic offers small batch organic artisan breads, sliced sandwich
breads, wide pan sandwich breads, hamburger and hot dog buns, wraps and a
popular line of organic spelt breads, buns and tortillas. For more information
about Rudis Organic Bakery, visit
www.rudisorganicbakery.com.
Source:
Rudis Organic Bakery, Inc.