Sara Lee Goes into Administration: Iconic Frozen Dessert Company Crumbles in Australia After 50 Years

Iconic frozen desserts company Sara Lee has collapsed into administration, putting 200 jobs at risk.

The Australian firm, famous for its frozen treats including apple pies, cheesecakes and ice cream, has been a family favourite for more than 50 years.

Vaughan Strawbridge, Kathryn Evans and Joseph Hansell of FTI Consulting have been appointed as voluntary administrators for Sara Lee, and are looking for a buyer.

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