For nearly 100 years, Dawn Foods has been focused on bringing customers the insights, innovations and strategies necessary to help grow their business and meet the needs of consumers. More now than ever, bakers need new, exciting offerings to break through in a crowded environment. Yet at the same time, bakers need ideas that can push their business forward, without taking more time or resources.
Enter the gourmet donut. According to research from Datassential, 65 percent of consumers are likely to try a gourmet donut– donuts that mix flavors, textures and an unexpected combination. The kicker? Gourmet donuts can be sold as high as $5.00 per donut, with 73 percent of consumers saying they will pay $2.99 for a donut. Despite this, only 9 percent of operators plan to add them to their menus due to the perceived time investment and ingredients needed.
To combat these concerns, Dawn has created a turnkey gourmet donut program to help bakers drive revenue and profit growth while introducing new donut options consumers love. Through our 12 new gourmet donuts, we make it easy for our customers to capitalize on the gourmet donut trend with the insights, ingredients and ready-to-make recipes to keep bakery customers coming back for more – all while bringing in nearly double the profit per donut. The added labor of this program is minimal, and the donuts only require a few extra ingredients, making them easy to integrate into the daily bakery mix.
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