LONDON — Univar BV, a subsidiary of Univar Inc. (NYSE: UNVR) (“Univar”), a global chemical and ingredients distributor and provider of value-added services, has extended its distribution agreement with Kudos Blends to cover the Pell™ brand of innovative raising agents, including sodium reduction solutions. The exclusive agreement spans all countries in Europe.
“Kudos Blends is a market-leading developer and producer of baking powders, specialising in potassium-based, sodium-free alternatives for an extensive variety of food applications,” said Gary Abraham, commercial manager for Univar Food Ingredients in EMEA. “Kudos’ high-quality ingredients allow our customers to achieve appropriate rise and finish in the process of baking doughnuts, crumpets, cakes and more. Their portfolio, offered exclusively by Univar, contains a variety of single- and double-acting baking powders that vary in speed of release for the precise desired effect during the baking process. In addition, many of the ingredients are potassium-based, thereby reducing sodium in our customers’ end products, which is an important consumer-driven trend in the European market."
Kudos, which is near Kidderminster, UK, was recognized with the prestigious Queen’s Award for Enterprise in the International Trade Category in 2016. The Queen’s Award for Enterprise recognizes a company for its role within the local community, environmental impact and the quality of its relationships with suppliers, partners, employees and customers.
“The relationship with Univar is key to our strategy for an ambitious growth plan to further develop our international sales,” added Dinnie Jordan, Managing Director for Kudos Blends. “We have been working with Univar in the UK now for some time and they have proven to be the perfect distribution partner to assist us with developing overseas sales.”
About Univar
Founded in 1924, Univar (NYSE: UNVR) is a global chemical and ingredients distributor and provider of value-added services, working with leading suppliers worldwide. Supported by a comprehensive team of sales and technical professionals with deep specialty and market expertise, Univar operates hundreds of distribution facilities throughout North America, Western Europe, Asia-Pacific and Latin America. Univar delivers tailored customer solutions through a broad product and services portfolio sustained by one of the most extensive industry distribution networks in the world. For more information, visit www.univar.com. www.univaremea.com.
About Kudos Blends
Based in the UK, Kudos Blends is the leading developer and supplier of technically driven raising agents. A well-developed product portfolio means that Kudos can supply a range of raising agents for industrial bakers to reduce sodium, increase potassium and more recently eliminate aluminium with the KUDOS™ SALP Replacer range. The team of scientists and test bakers ensure that products are developed with the chemistry behind baking in mind. The manufacturing process ensures that the highest end product quality can be produced, positioning Kudos at the forefront of baking technology. For more information about Kudos Blends, visit www.kudosblends.com
Source: Univar