Bakery

As a food marketer, I live and breathe marketing buzzwords every day. I write them, I read them, I love them and I despise them. In this industry, buzzwords are imperative. Food visually invokes emotion and the use of imagery and/or live sampling is often the best way to share new products, but unfortunately that isn't always a reality. Strong, powerful words that tell the story about the product are the next best thing but only if you put your money where your mouth is, which is what's been putting marketers and businesses in the "hot seat." …

On August 11-12, Mike Zakowski taught a sold-out class, “Coupe du Monde Whole Grain Breads & Stenciling Techniques,” for The Bread Bakers Guild of America. The class, which was hosted by Keith Giusto Bakery Supply in Petaluma, CA, was part of The Guild’s 2012 Cereal Series: Going With the Grain, which emphasizes baking with whole grains. …

El Zocalo stocks a large selection of mass produced tortillas that can be found at typical supermarkets, but chooses to produce its own tortillas to meet the demand of the large Hispanic community in the area, manager Sonia Buendia said. …

Julian Bakery recognizes that many people follow different diets for a variety of reasons; despite these differences, the company offers diet-friendly products that meet the needs of several popular plans. …

Barry Callebaut, the world's leading manufacturer of high-quality cocoa and chocolate, has begun training members of five farmer cooperatives in the Central region of Cameroon to enable them to become independently certified by Rainforest Alliance. Approximately 1,000 farmers will receive training in the next 12 months. This is an extension of the already successful collaboration between Barry Callebaut and the prominent independent certification body that began in Ivory Coast in 2010. …