Dairy

Quietly during the past year, Cabot Creamery rolled out a new logo. Gone from the side of butter cartons and the company’s trucks was the thin, green shape of Vermont, now replaced by a green barn. In the past week, however, the change has gone from quiet to creating quite a ruckus.

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The Wisconsin Milk Marketing Board (WMMB) Board of Directors reviewed FY2012 promotion and marketing results at their June board meeting in Madison.  In the communications and local promotions area, highlights of WMMB’s programs to maintain and increase the consumption of Wisconsin cheese and dairy products over the past 12 months included: …

The long rows of milk cartons at supermarkets tend to give the impression of great abundance and demand. However, at one of New Jersey’s remaining dairy farms the milk production has not translated into robust profits in recent years. Like many farmers, Fulper Farms has diversified into other agricultural and non-agricultural activities to raise their revenues. Now, they are branching into the production of mozzarella cheese and Greek yogurt. …

General Mills Inc. is readying its most comprehensive attempt yet to revitalize its U.S. yogurt business amid the booming Greek-yogurt trend that has eaten into its sales. …

Stonyfield, the world’s leading organic yogurt company, has been awarded the 2012 Justmeans Social Innovation Award for Best Use of New Media. Stonyfield was recognized for its year-long Organic Stories social media theme, which included three dedicated new media campaigns designed to educate and get people talking about organic food and farming. …