The Hi-Tech Deli Counter
Don’t look now but the deli counter is about to go digital! Studies show that customers waste 5 to 12 minutes on average per visit to the supermarket, waiting for their orders at the deli, cheese, or meat counter to be filled. For customers, it’s a waste of time, since there’s no more boring or frustrating experience at the market than waiting for your number to come up. For stores, it’s a missed marketing opportunity; when customers are waiting, they’re not shopping, which means that they’re likely to have less merchandise when they get to the checkout line. …