Floral

According to flower auction FloraHolland the Market Plan Summer Flowers and the PurE summer flowers campaign are proving effective. Better communication between growers and florists is a principle that is central to both approaches. …

Fleuroselect is pleased to announce that the European Spring Pack Trials, where breeding companies will be showcasing their newest introductions as well as prime ornamental assortments, will be held in the Netherlands from 27 to 29 April 2011. …

They’ll be working with area farmers to help grow some of these plants. Officials with the Institute say, this is the first time that their research has led to jobs and a plant production facility. …

A Memorial Tribute has been established within the American Floral Endowment honoring Douglas K. Dillon, 85, who died September 30. The tribute was established by a $1,500 donation by the Board of Directors of Hortica Insurance, a leading insurance and employee benefits provider to garden centers, nurseries, retail florists, wholesale floral distributors, greenhouse growers, and other industry professions. …

The turn of each new month comes with the opportunity to shine the spotlight on a different flower, as blooms, like birth stones, correspond to various months. During January, the carnations take center stage. …