Produce

One year after the launch of the eat brighter!™ movement, an initiative created to change the game of marketing in the fresh produce industry and inspire children and their families to eat more fresh fruits and vegetables, Sesame Workshop, the Partnership for a Healthier America (PHA) and Produce Marketing Association (PMA) have agreed to extend the program through 2018. The extension is a result of the program’s success in the U.S. and Canada, including positive metrics and increased participation across the industry. …

Tasteful Selections™ inspires consumers to rescue moments and spend more quality time with family by creating delicious time-saving recipes with useful cooking tips. Now through September, the brand will activate the promotion in stores and online to create more #RescuedMoments.  …

Students at Sacramento’s New Joseph Bonneheim Elementary School enjoyed more fruits and vegetables as the school year wrapped up, thanks to a local retailer, a crunchy apple, and a lot of pedal power. …

The Produce Mom to host first annual #GrillParty Twitter Party on June 17, 2015 at 9pm ET. The Produce Mom is co-hosting the hour-long party with the following industry brands and influencers: …

United Fresh donated 39,019 lbs. of produce and 207 lbs. of assorted dry food to the Greater Chicago Food Depository at the conclusion of the United Fresh 2015 annual convention and expo in Chicago last week. Volunteers helped collect donations from the convention floor to benefit those in need serviced by Greater Chicago Food Depository partner agencies such as food pantries, soup kitchens, and other emergency feeding centers. …