IPC Comic Book Campaign Makes Small Screen Debut

The Idaho Potato Commission has turned its popular retail advertising campaign, Comic Book Hero, into a series of eight lively, engaging 60-second vignettes.

Beans Spring Eternal

Legumes can be the perfect addition to salads and other warm weather dishes.

Sonora Spring Summit To Feature Speakers, Awards

The annual launch of the Mexico grape season is set for next Thursday and Friday, April 15-16 in Hermosillo, Sonora, Mexico.

Rollprint, Pactiv Partner To Improve Bagged Products

Rollprint Packaging Products has teamed with Pactiv Corporation to supply Hefty Slide-Rite slider customers with an improved filling and opening feature for heavier bagged products.

California Giant Tracks Consumer Behavior

California Giant Berry Farms has a new look on their four-pound clamshell labels this year.