Sesame Workshop and Produce Marketing Association today unveil a national movement – ‘eat brighter!’ – applying the strength and influence of the Sesame Street brand and its beloved characters to inspire children ages 2 to 5, and their parents and caregivers, to eat fresh fruits and vegetables. The ‘eat brighter!’ tagline draws parallels between the characteristics of the Sesame Street brand and fresh fruits and vegetables – like healthy, brilliant, and alive. The initiative is driven by an industry-developed marketing toolkit that provides turnkey resources to use Sesame Street characters in media placements, in-store signage and packaging — all royalty-free. …