Produce

On March 18 the California Avocado Commission (CAC) introduced the latest in its communication efforts designed to encourage demand and increase awareness of California avocados: The Scoop blog. With about 77 percent of Internet users reading blogs and nearly one-third of consumers saying that blogs influence a purchase decision more than any other media or social channel, CAC’s blog launch is maximizing its ability to personalize consumer marketing communications. …

Do you know an up-and-coming leader who wants to be more involved in the Florida Fruit & Vegetable Association? He or she may be eligible for the FFVA Emerging Leader Development Program. Applications are being accepted for individuals ages 25 to 40 from within FFVA members' organizations or families to participate in the program. …

B.C.’s greenhouse growers are feeling overlooked by the local food movement, perhaps because their products look just a little too perfect. …

Sunkist Growers unveiled Sunkist® Family Stories, a multimedia storytelling project dedicated to sharing the rich heritage of Sunkist growers through video and imagery.  Sunkist Family Stories will profile multigenerational Sunkist growers from California and Arizona, offering a window into the life and experience of today’s modern farmer. …

Twenty years ago on March 21, 1994 Jim Krouse was faced with a difficult situation. His current employer had decided to close their doors with no notice and he had orders that needed to be shipped. After thinking about it, he went over to Office Depot, bought a stack of invoices and started Eureka Specialties. With the help of a loan from his parents, Jim was able to start his dream of owning his own business. He was highly motivated as he and his wife were expecting their first baby in a few weeks. …