Produce

California Giant Berry Farms is pleased to add Serjio Sanchez to their sales team as an analyst.  Serjio has been in the produce industry for most of his adult life and spent nineteen years at Watsonville Coast Produce before joining California Giant. …

Heavenly Villagio Marzano® is an authentic Mini San Marzano tomato originating in Europe and exclusive to Village Farms®, who are the first to offer this new variety to customers in North America. With a better than anticipated response and a sold out season the company is ramping up production for 2013.  Sought after by chefs and foodies alike, consumers are also asking grocers for the tomato by name. …

With the start of fall, apples are showing up in the produce aisle in a big way. Sweetie™, an intensely sweet and crunchy new apple variety from FirstFruits of Washington, will be making an appearance at retail this September. …

FreshXperts announced that Don Harris has joined the produce consulting group as its newest associate.  Harris, an industry professional with 40 years of experience, will provide FreshXperts’ clients with expertise in the areas of category development and management, buying strategies, training, and organic operations. …

Liberty Fruit Co. raised $480,000 for charity at its annual golf tournament. The Sept. 24 event was the Kansas City, Kan.-based company’s 13th edition and brings its total to about $1.8 million raised for charity in that time, said chief operating officer Scott Danner. …