Produce

Dole (www.dole.com/salads) is unveiling a bold new campaign that lets consumers know that it’s OK to be just a little selfish in their quest to make their perfect salad in 2012. The company, one of the world’s largest providers of fresh-cut, packaged salad, is even enlisting the services of an Emmy-winning actress, Felicity Huffman, to motivate Americans to new heights of indulgence – at least when it comes to their salad-making. …

GolinHarris announced today that Gary Caloroso has joined the agency as Executive Director. This is a new position at the agency. Caloroso will be based in Los Angeles and will report to Samantha Sackin, Executive Director and leader of the office’s consumer practice. Caloroso will lead and manage several client accounts in the practice’s growing food and beverage arena, and is the most senior agriculture and commodities expert in the region. …

With its sights on both the local market and opportunities overseas, The Oppenheimer Group announces an exclusive new grower partnership. Blue Mountain Growers, Inc. of Milton-Freewater, Ore. packs apples, cherries, plums, and Italian prunes in the historic Blue Goose and Blue Ore labels, which will be marketed by Oppenheimer in the coming season. …

RedLine Solutions, the industry leader in providing whole chain traceability solutions for growers, packers, and shippers has partnered with ID Technology to deliver PTI compliant print-and-apply solutions for the packing shed. …

The California Table Grape Commission held a reception on January 26, 2012, honoring Michael Bozick for his 39 years of service to the table grape industry as a board commissioner. Held in Coachella Valley, the event included presentations and a plaque from the commission, a proclamation from the California Department of Food and Agriculture, a California legislative resolution, and a congratulatory letter from California Governor Jerry Brown. …