NPD: Majority Of Consumers Won’t Try A New Menu Item But Almost 30% Will
Restaurant operators invest heavily in promoting new menu items and it turns out that a majority of consumers (about 70 percent) of consumers wont try a new menu item but almost 30 percent of consumers will, reports The NPD Group, a leading global information company. Seventeen percent of these early adopters will order a brand new menu item and 10 percent will try a limited time offer item, according to the findings of a new NPD foodservice market research report. …