Fresh, Exotic Fare Finding Its Way Into Hy-Vee Seafood Departments
Landlocked residents don't have to wait until a beach vacation or drive thousands of miles for fresh seafood from U.S. coastal waters. It's as close as your local Hy-Vee store, says Chris Fernau, seafood manager at Crossroads Hy-Vee. "Absolutely, our customers have a lot of interest in fresh seafood. We do a lot of sampling to introduce shoppers to the flavors and different ways to prepare fish and do Fresh Fish Fridays. Our seafood is flown in fresh — from the boat, into the box and FedExed directly to the store."