SANTA ANA, Calif. – Stremicks Heritage Foods™, makers of 8th Continent Soymilk, has announced the launch of the brand’s “Nice Job Mom: We Rock” campaign to honor those moms who go the distance to keep their families’ health and happiness in perfect harmony. Acclaimed singer and songwriter (and soy milk enthusiast) Sara Bareilles will serve as the spokesperson for the national promotion, which also serves to advance music education in local schools.
"I'm thrilled to be joining forces with 8th Continent Soymilk to take part in an incredible contest that celebrates the coolest kind of rock stars: Moms,” said Sara Bareilles. “I love being a part of something that acknowledges how amazing moms are, and this contest also distributes some incredible prizes to the winning school music programs. Music education is near and dear to my heart and I am honored to lend my support to keeping music alive in the schools, and in our communities. So… celebrating our moms, AND putting music in the hands of our kids? It's a win-win!”
Think your parenting is worthy of applause? Then, take to our stage – www.8thContinent.com/werock – and share the tips and tricks that make you a rock star mom in 50 words or less. By telling us how your commitment to your family’s healthy and nutritious lifestyle makes your gig as a mom easier, you’ll be placed in the running to win a truly rockin’ experience: An expense-paid trip to Los Angeles for you and a friend where you’ll experience the star treatment – including a private meet and greet at Sara Bareilles’ live concert performance. Four additional hipster/tipster moms will be awarded a night out on the town for themselves and three of their friends when Sara’s tour hits a city near them. In addition, 8th Continent Soymilk will make a $10,000 donation in the name of each of the five winners to their local school music programs, which will be presented to each school in Fall 2011 by Sara, herself.
Visitors to the site will vote on the entries they feel should win – and in turn will receive downloadable coupons for 8th Continent Soymilk.
"As a family-owned and operated brand, we applaud those moms who top the charts when it comes to making life healthier and happier for their own families,” said Sam Stemick, Vice President, Sales and Marketing for 8th Continent Soymilk. “Giving back to the communities we serve is also one of our core principles. In today’s environment where many schools face constrained resources, especially for music education, the 8th Continent “Nice Job, Mom: We Rock” campaign is particularly rewarding, as it allows us to celebrate moms’ contributions and provide much-needed funds to support local school music programs.”
The "Nice Job, Mom: You Rock” contest went live on March 11th on www.8thcontinent.com/werock and entries will be accepted through July 3, 2011.
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To find out more about 8th Continent Soymilk and the “Nice Job, Mom: We Rock” campaign, log onto www.8thcontinent.com/werock, connect with the brand on Facebook at www.facebook.com/8thContinentSoymilk or join us on Twitter @8thContinentSoy.
About Sara Bareilles
Epic Records recording artist Sara Bareilles is a three-time Grammy-nominated singer-songwriter, whose most recent album Kaleidoscope Heart debuted at #1 and features the hit "King of Anything" along with the highly anticipated follow-up "Uncharted." Sara Bareilles began her career with the smash "Love Song" from the album Little Voice, which has sold over one million copies worldwide. A favorite of the White House, Sara Bareilles has been welcomed there for three separate performances to date. She’ll be touring this year with Maroon 5 and Sugarland.
About 8th Continent Soymilk
8th Continent Soymilk is made from U.S. grown soybeans that aren't genetically engineered. An excellent source of calcium, it is the American Heart Association-certified soymilk. 8th Continent Soymilk is available in eight different varieties: Complete Vanilla; Regular Original and Vanilla; Light Original, Vanilla, and Chocolate; and Fat Free Original and Vanilla. All 8th Continent soymilks are lactose- and gluten-free, vegan, and Kosher U certified. More information on 8th Continent Soymilk products can be found at www.8thcontinent.com.
About Stremicks Heritage Foods
Stremicks Heritage Foods™ (Heritage), founded in 1990, manufactures, sells and distributes value-added, specialty beverage products on a regional and national scale. Headquartered in Santa Ana, Calif., the company operates in Santa Ana, Riverside and Ontario, Calif.; Cedar City, Utah; Joplin, Missouri and Mexicali, Mexico. Heritage manufactures such well recognized brands as Heritage Organic Milk, Heritage Organic Milk with Omega-3 DHA, 8th Continent Soymilk, Kern's Beverages, Heritage Disney Branded Flavored Milks, Rice Dream and Soy Dream, in addition to other "good for you" beverages such as Almond Milk and Organic Creamer. For more information, visit www.stremicksheritagefoods.com.
Source: 8th Continent Soymilk