Indie ice cream pioneer Ben & Jerry's will be dropping the phrase "All Natural" from some of its ice cream and frozen yogurt cartons, it announced today.
The flavors containing alkalized cocoa, corn syrup, and partially hydrogenated soybean oil particularly irked the folks over at the Center for the Science in the Public Interest, who had asked the company to stop using "all natural" claims last month in a letter to parent company Unilever.
That leads us to wonder, if Ben & Jerry's — Insert catchphrase "Peace, Love and Ice Cream" here — isn't natural, then what is?
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