BrandSpark International’s 2019 Best New Product Award Winners Announced

TORONTO – Today, leading market research firm BrandSpark International announced the results of their 16th annual Best New Product Awards (BNPA) and new research on Canadians’ shopping habits for everyday consumer products. More than 18,000 Canadians voted on the latest new beauty, health, personal care, food, beverage, and household products in 66 different categories. There was a strong presence in the natural and health-conscious realm, with winners including Love Child Organics, Burt’s Bees, Nude by Nature, Tetley Super Tea, and Joyya milk. For 2019, the BNPA program has partnered with Canadian Living, which is promoting the winners across its network of print and digital media properties. To learn more about Best New Product Awards, visit

This year, shoppers can purchase and save on the BNPA award-winning product Shopping Guide on, a new site from BrandSpark that rewards Canadian shoppers with cash back from and other top online retailers. The complete list of winners follows below.

“With so many new products launched each year, consumers are looking for ways to identify which are truly the best and deserving of their dollars,” said Robert Levy, President of BrandSpark International.

“Over the past 16 years, the Best New Product Awards has become the most influential awards program for CPG products, and is recognized as the Canadian Shoppers’ Seal of Approval,” says Kim Diamond, Vice President of the BNPAs. “The award helps products stand out in the saturated CPG marketplace. Year after year we see brands gain an edge in the market by consistently leveraging their win across media channels.”

Embracing Innovation

“Canadian shoppers continue to be interested in innovation, with seven in 10 indicating they like trying new products,” said Levy.  However, the choices can be overwhelming, with one in two saying there are too many new products for them to determine what’s best on their own, pointing to the importance of credible consumer shopping guides like the Best New Product Awards.

Product Benefits Canadians Want

When it comes to what Canadians are looking for, the survey revealed that:

  • 67 per cent of Canadian shoppers surveyed look for new products that will “make my life easier.”
  • New product benefits that resonate with most Canadians include health, taste, effectiveness, and convenience.
  • 79 per cent appreciate when manufacturers make products more environmentally-friendly, and 37 per cent are willing to pay more for these products, which is an increase from 32 per cent in 2018, pointing to a continued opportunity for brands.

Premium Products

Many winners in the food and beverage category this year are mainstream brands innovating with premium ingredients like Hellmann’s Made with Avocado Oil and Tetley Super Tea. Similar trends can be found in the beauty category.

In beauty and personal care, Canadians continue to seek products that will be gentle on their skin, yet proven to be effective. “Beauty shoppers won’t compromise on great results, and superior effectiveness continues to be the key to victory for beauty winners in the BNPAs,” said Levy. In the study, over 50 per cent of shoppers say that products from the best beauty brands  that can be found in drugstores are as effective as those from more expensive prestige brands. Beauty shoppers also look to consumer-voted awards and reviews, with eight in 10 saying consumer endorsements influence them to purchase new beauty products.

2019 Best New Product Award Winners

Advent Calendar – ChocolateFerrero Golden Gallery Advent Calendar
Baby Food PouchLove Child Organics Superblends Purees
BBQ SauceHeinz BBQ Sauce Kansas City Style Sweet & Smoky
Bite-Size Snacking CheeseBlack River Cheese Cubes
Canned Tomatoes/SauceHunt’s Heirloom Tomatoes
ChipsOld Dutch Ridgies Pulled Pork Wrap Chips
Chocolate BarM&M’s Chocolate Bar
Chocolate Peanut SnackReese Miniatures Stuffed With Pieces
CoffeeNESCAFÉ GOLD Instant and Roast & Ground Coffee
Coffee CreamerCalifia Farms Almond Milk Creamer
Cookie/Muffin SnackOreo Thins Bites
CrackersGood Thins: The Corn One
Dairy DipsNatrel Whipped Dips
Frozen Baked DessertFelix & Norton Love Tartelles
Frozen PizzaDelissio Rustico Bacon Fumoso
GumTic Tac Gum
Healthier Frozen EntréeHealthy Choice Power Bowls
Hot TeaTetley Super Tea
Juice Infused Sparkling BeveragePerrier & Juice
Lactose Free CheeseBlack Diamond Lactose Free Pizza Mozzarella Shredded Cheese
Less Sugar JuiceMinute Maid ‘No Sugar Added’ Tetra Juice Boxes
Low-calorie Ice CreamBreyers Delights Ice Cream
MayonnaiseHellmann’s made with Avocado Oil
Meat BarEpic Meat Bars
Natural Peanut ButterAdams 100% Natural Dark Roast Peanut Butter
Nut SpreadLindt Chocolate Hazelnut Spread
Organic Pre-Packaged Deli MeatMaple Lodge Organic From the Farm Cooked Chicken Breast
PastaCatelli Turmeric Pasta
Seasonal ChocolateFerrero Rocher Squirrel
Single Serve Baking MixDuncan Hines Perfect Size For 1 Chocolate Lover’s Cake
Snack BarKashi joi Energy Nut Bars
Soft CheeseGalbani Pizza Mozzarella Deluxe
Sparkling WaterBubly Sparkling Water
Specialty BreadACE Herbes de Provence Schiacciata
Spreadable CheesePrésident Collection Spreadable
Acne TreatmentNeutrogena Light Therapy Acne Spot Treatment
Adult Vitamin (50+)Centrum Adult 50+ MultiGummies
All Natural BlushNude By Nature Cashmere Pressed Blush
Anti-Aging Facial CareL’Oréal Paris Revitalift Cicacream Anti-Aging & Repairing Cream Moisturizer, with Centella Asiatica & Pro-Retinol
Baby ProbioticsNestle Good Start Baby Probiotic Drops
Body LotionAveeno Positively Radiant Body Lotion
ConcealerNude by Nature Perfecting Concealer
Dry ShampooBatiste Tropical Mini Dry Shampoo
Exfoliating Body WashAveeno Positively Radiant Exfoliating Body Wash
EyelinerRevlon Colorstay Exactify Liquid Liner
Face PrimerNude by Nature Perfecting Primer
Facial SprayGarnier SkinActive Soothing Facial Mist with Rose Water
FoundationBurt’s Bees Goodness Glows Liquid Foundation
Hair ColourFeria Glam Grunge Collection
Hair MaskGarnier Fructis Damage Repairing Treat 1 Minute Hair Mask + Papaya Extract
Kids SunscreenOmbrelle Kids Ultra Gentle Lotion Spray Sunscreen SPF 50+
Lip ColourCoverGirl Exhibitionist Lipstick – Metallic
Men’s Body WashDove Men+Care Extra Fresh Micro Moisture Body + Facewash
Nail PolishSally Hansen Complete Salon Manicure RED/esign Collection
Protein PowderJamieson Essentials plus Protein
Root Touch Up for HairGarnier Express Retouch
Adult SunscreenOmbrelle 100% Mineral Body Sunscreen SPF 50+
ToothpasteSensodyne Pronamel Strong & Bright Enamel
Vitamin DrinkEmergen-C Energy+
Women’s Health SupplementCentrum Multigummies Multi+Beauty
Air FreshenerFebreze Air Blood Orange & Spritz
Fabric CareOxiClean Laundry Pre-Treat Stain Remover
Laundry DetergentTide Pods Plus Oxi Laundry Detergent
Laundry Scent BoosterDowny Unstopables Bounce Outdoor Fresh Scent
Odour Fighting Laundry DetergentArm & Hammer plus OxiClean Odour Blasters Laundry Detergent

About BrandSpark International

Founded in 2001, BrandSpark International uniquely combines real world consumer insights with marketing credentials and services. BrandSpark Insights gets at the heart of WHAT consumers think, WHY they act the way they do, and HOW marketers need to respond to successfully grow their business.  BrandSpark Marketing Services runs major awards programs Best New Product Awards, BrandSpark Most Trusted Awards and a new consumer site,, that offers cash back on purchases made on and other retail partners, as well as a targeted shopper community of product testers providing honest ratings and reviews.  Visit