Dairy Checkoff Programs Featured During Virtual Pennsylvania Dairy Summit

SYRACUSE, N.Y.  – Interested in learning more about hosting a farm tour, or talking to consumers and the media about dairy farming? Want to learn more about dairy checkoff efforts – locally and nationally? American Dairy Association North East and Dairy Management Inc. (DMI) are offering presentations on these topics during the annual Pennsylvania Dairy Summit hosted by the Center for Dairy Excellence, being held virtually February 8-11.

“We’re looking forward to showing farmers how we’re investing their checkoff dollars in programs that grow sales and build trust in dairy,” said ADA North East CEO Rick Naczi. “Our retail and school programs are sales-focused, and our education and dairy image programs boost consumer confidence in dairy. Join our breakout sessions to learn more about each.”

Naczi will join other dairy checkoff leaders including DMI President Barb O’Brien to present “What has Dairy Checkoff Done for You Lately?” on Wednesday, Feb. 10, from 1-2 p.m.

Additional ADA North East sessions include:
– “How to Host a Virtual Farm Tour”
 on Monday, Feb.8, from 11:45 a.m. – 12:30 p.m.
– “We’re in the News: Preparing for Media Interviews” on Tuesday, Feb. 9, from 11:45 a.m. – 12:30 p.m.

– “Talking the Talk: How to Communicate with Consumers” on Wednesday, Feb. 10, from 11:45 a.m. – 12:30 p.m.

To register for the Dairy Summit and the ADA North East sessions, click here.


About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.