Ex-Investment Banker Shifts Cultures To Become Greek Yogurt Maker

MANHATTAN — When the economy collapsed, Hamilton Colwell, a former JP Morgan investment banker, had an epiphany.

But his vision had nothing to do with banks or financial recovery — it involved yogurt.

"I realized that my calling was not to save financial companies from ruin, but to make a difference in peoples' lives and diets," Colwell, 33, said.

That's when Colwell launched his yogurt company Maia — named for the Greek Goddess of Spring and Rebirth — out of the kitchen of his Upper East Side apartment.

He's now gearing up to stock his Greek-style yogurt, now made in Pennsylvania, in Manhattan's grocery and health food stores by mid-spring.

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