Coffee in the morning. Watching TV after dinner. Taking the same route to work every day.
These are all habits that are formed over time – and no matter how hard we try to change them, the saying often holds true, “old habits die hard.”
For many people who report having lactose intolerance, avoiding or limiting milk consumption can become a habit. There’s an opportunity to get people reacquainted with milk: through sharing and raising awareness about lactose-free cow’s milk products. It’s all about education and positioning the products. For instance, many people believe that lactose-free milk is not real milk and does not provide the same nutrition. Raising awareness that it is real cow’s milk with all the nutritional benefits you’d expect from cow’s milk (just without the lactose) is a first step.
Did you know roughly one in ten adults report having lactose intolerance? Many people with lactose intolerance don’t realize they can likely still enjoy the great taste and nutrition benefits of milk and milk products due to the multiple minimal and lactose-free options available. One way is to try lactose-free cow’s milk.
To read the rest of the story, please go to: Innovation Center for U.S. Dairy®