MINNEAPOLIS — Every bite of Marzetti’s® new Greek Yogurt Veggie Dip contains Omega 3, a fact that is highlighted by the Otria™ brand name created by Strategic Name Development, a brand name consultancy based in Minneapolis, Minnesota.
In addition to nodding to the Omega 3 ingredient, the name, Otria, also conveys the dip’s “Greekness” in an approachable way that is easy to pronounce.
“Marzetti® Otria™ Greek Yogurt Veggie Dip offers a well-balanced, yet innovatively zesty, take on Greek yogurt,” said Mary Beth Cowardin, senior marketing manager for Marzetti Dips. “We were excited to partner with Strategic Name Development to create a name that enhances the product’s positioning.”
With only 60 calories per serving, Marzetti Otria Greek Yogurt Veggie Dip mixes an array of herbs and spices with the light a creamy texture of Greek yogurt to provide an everyday snacking option that is flavorfully wholesome.
“We wanted to develop a product name that was almost as appetizing to say as it was to eat,” said William Lozito, president of Strategic Name Development. “Otria, although short, says a lot in a very fun and memorable way, and just sounds delicious.”
Available for a suggested retail price of $3.49, Otria Greek Yogurt Veggie Dip can spice up any garden variety veggie snack or add a little zest to an otherwise conventional sandwich. For more recipe ideas and additional product information visit http://www.marzetti.com/Otria.
Strategic Name Development
Strategic Name Development, Inc., a brand name consultancy, has expertise in global product naming, company naming, tagline development, and brand architecture. We utilize our global capabilities while combining linguistics, creativity, and brand name research to build global brand names that are instantly recognizable, memorable, trademarkable, and strategically sound. We augment our naming expertise with our global proprietary Name DNA Validation® research methodology, which compares name candidates to each other and against our proprietary normative database. For more information on Strategic Name Development or our naming services, contact William Lozito at 952-830-4100 or email info@namedevelopment.com.
About T. Marzetti Company:
The T. Marzetti Company, the specialty food subsidiary of Lancaster Colony Corporation (Nasdaq: LANC), markets a wide variety of foods for both the retail and foodservice markets. Brands include Marzetti®, New York Brand® and Sister Schubert's®. More information about the company is available at www.Marzetti.com.
Source: T. Marzetti Company