The Milk Processor Education Program's "Refuel with Chocolate Milk" Campaign has received a prestigious Dairy Innovation Award, taking top honors for best dairy health initiative. The awards, sponsored by Tate & Lyle, provide a platform to demonstrate the global dairy industry's continued commitment to innovation. The winners in eight categories were announced during the Global Dairy Congress last week in Oslo, Norway.
"We're delighted to be recognized with this award," said Vivien Godfrey, MilkPEP CEO. "I'd like to thank two senior managers on our team – Donna Armstrong and Miranda Abney – for their help in earning the award for MilkPEP. Donna crafted a persuasive entry description and compiled excellent photos for the judges, and Miranda has done a stellar job running the Refuel initiative for MilkPEP."
Refueling Since 2006
MilkPEP has promoted refueling with chocolate milk since 2006 when Joel Strager, Ph.D., Indiana University-Bloomington, published a study reinforcing that chocolate milk helps athletes refuel and rebuild muscles after strenuous exercise. Strager's findings helped to establish a new occasion for drinking chocolate milk and an opportunity to increase sales.
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