La Farge, WI – Organic Valley has introduced Good to Go, the first organic single-serve milk for adults. This convenient, on-the-go milk is for busy consumers seeking a portable, ready-to-drink option that’s both organic and delicious. It’s the same great pasture-raised Organic Valley milk they know and love, but in a more convenient 11-ounce single serve bottle. Why Good to Go?
* Sales of organic single-serve milk are increasing and represent 10% of the overall segment.
* The ready-to-drink milk category currently generates more than $1 billion in sales – without an organic adult offering*.
* All other nationally branded organic single-serve milk today is packaged in small portions for children.
Consumers increasingly expect to find premium organic options wherever they shop — in the dairy case or grab ‘n go cooler at their favorite supermarket, as well as convenience stores, gas stations and drug stores. Good to Go will be available in stop-and-shop locations along the ever-accelerating path between home, office, gym, and school, in an easy-to-stash container that fits right into a backpack, purse, or lunch bag. Each 11 oz. serving contains Organic Valley’s delicious and nutritious pasture-raised organic milk.
* Good to Go is available in 1% Low Fat White or 1% Low Fat Chocolate flavors.
* Chocolate Good to Go is flavored with organic and Fair Trade unrefined cane sugar and cocoa.
* Organic Valley milk never contains antibiotics, GMOs, synthetic hormones, pesticides, or artificial flavoring.
* Each serving contains 11 grams of protein and 40 percent daily value of calcium and 35 percent daily value of vitamin D.
Good to Go milk will be available for ordering in January 2016, and ship to retailers beginning in February 2016.
* SPINS data, 52 Weeks Ending 10/4/15
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About Organic Valley
Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. Organized in 1988, it represents approximately 1,800 farmers in 36 states. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, and produce, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. With its regional model, milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm to table and to support our local economies. For further information visit www.organicvalley.coop. Organic Valley is also on Twitter (@OrganicValley) and Facebook (www.facebook.com/OrganicValley).
Source: Organic Valley