Tyson has developed a way for deli professionals to see the estimated sales and unit increases or decreases in each prepared chicken product category. Using this data, retailers can directionally benchmark their results with the average sales figures for deli prepared food products across U.S. grocery accounts. Find out which category is demonstrating the highest growth trend. Once you’ve determined where you stand, visit tysondeli.com for proven products and sales strategies to improve your results.
Compare Your Results*
Rotisserie
The undisputed leader in prepared chicken sales, with sales estimated at more than $800 million from 32 major retailers, Rotisserie chicken had a positive trend.2
• Overall dollars for the industry were up 3.71%. Average price was $5.95.3*
• Of the 32 national accounts tracked, 9 saw a price increase.4
Fried
With sales estimated just under $500 million, overall dollars for the industry showed moderate gains.5
• Overall dollars were up 4.46%. Average unit price was $5.79.6
• Of the 32 accounts tracked, 6 saw a price increase.7
(Includes promotional discounts)
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