Cello Puts Snacking on Center Stage

SAN FRANCISCO – Music is a perfect metaphor for the harmony of elements that go into a well-crafted cheese. Aptly named Cello, the flagship brand of Schuman Cheese, is adding new talent to its lineup and debuting a new metal-meets-the-symphony persona at this year’s Winter Fancy Food Show, held Jan. 13-15 at the Moscone Center in San Francisco.

It may be surprising to find the power of a metal riff nestled in a classic symphony, but the impact is undeniable. Unexpected. A delight. That’s exactly what Copper Kettle brings to the Cello brand. It’s the ultimate metal act. It performs in recipes, but it does one heck of a solo, too.

And it’s the star of a brand new snack sensation. Copper Kettle Chisels are bite-size pieces of one-of-a-kind Copper Kettle Parmesan, which is crafted in copper vats for unparalleled authenticity and distinctive notes of cooked caramel. With 9 grams of protein and only 110 calories per serving, Copper Kettle Chisels make the perfect health-conscious snack. The 5-ounce cups are ergonomically designed and re-sealable, ideal for nibbling on the go.

“The Cello brand is all about discovery, and about making high-quality, distinctive cheeses more approachable and accessible,” said Jim Low, executive vice president, sales and marketing for Schuman Cheese. “When people see new products like our Copper Kettle Chisels in a convenient snack-friendly format, we think they’ll be intrigued to explore, just like music fans hitting play on a hot new track.”

Chisels are the latest addition to the Cello lineup, which features an impressive selection of award-winning Parmesan, Romano, Asiago and Fontal cheeses. With its new branding, Cello is transforming the artistry of old-world cheese making into a deliciously modern symphony. Premium new packaging (including easy open wedges and tinted cups), a new logo and brand identity all reflect the universal language of music.

“Nobody craves common, whether it’s music, art, design or cheese,” said Christophe Megevand, head cheesemaker at Schuman Cheese and maestro of a true symphony of flavors, including those offered under the Cello brand. “The most rewarding discoveries are those that offer an entirely new way of experiencing something. It’s not a quest to be better, but a desire for distinction, that ensures each of our Cello cheeses are tuned to perfection.”

Line pricing for the Cello product portfolio is set at $5.99 per unit for wedges (6 oz. each) and $4.99 per unit for cups (5 oz. each), including new Copper Kettle Chisels.

For four generations, the Schuman family has earned a reputation for delivering world-class cheese solutions to customers around the globe. Whether importing the best cheeses from Europe, making award-winning cheeses in Wisconsin or crafting inspired new cheese products, Schuman Cheese has never strayed from its core purpose: to enhance everyday eating experiences with the highest quality cheese. Explore how a genuine passion for great cheese, along with investments in the best people and facilities, continue to honor founder Arthur Schuman’s legacy at SchumanCheese.com and CelloCheese.com.