Few foods evoke the Middle East more than hummus.
While 82 percent of Americans have never tried the chickpea spread, that number will be shrinking fast if two growing Israeli-owned companies have their way. Already, the popular staple among American Jews is slowly becoming a nationally recognized food, sold across the country in major supermarket chains.
In 1995, hummus was a $5 million industry, with just a handful of companies selling the product, according to the Symphony IRI research group. Today, hummus sales top $350 million a year.
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