Forever Cheese Announces Rebrand in Celebration of 20th Anniversary

New York, NY – Forever Cheese, importer of artisan cheese and accompaniments from Italy, Spain, Portugal, and Croatia, is launching a rebranding campaign in honor of its 20th anniversary. The rebrand includes a new logo and brand identity for its main brand, Mitica®, as well as a new tagline, “A Passion for Great Taste,” emphasizing the importer’s dedication to finding exceptional foods from the Mediterranean. Updated packaging with the new branding will start to roll out in early 2019.

Mitica® represents Forever Cheese in the marketplace and puts a name to the selection and quality for which the pioneering importer is known. It was created to unify many of the company’s cheeses and accompaniments under one brand. Mitica is a Latin word meaning “mythic” that is also used in Italian, Spanish, and Portuguese. As a part of the rebranding, Forever Cheese has simplified the Mitica® logo and added an element of exuberance and polish, while still evoking a Mediterranean feel. The new look supports Forever Cheese’s commitment to high standards, authenticity, and creativity. It chose the tagline “A Passion for Great Taste” because the company grew out of a passion for discovering the best products.

We are very excited to move our company forward with updated branding in honor of this milestone,” explains co-owner Michele Buster. “Our new logo brings us into the future with a fun, modern aesthetic that’s sophisticated yet unconventional – just like us. Though our look is different, our products remain the same: unique, enthralling, and expertly curated.” Look for Mitica® products at specialty food stores and cheese shops throughout the U.S. and learn more at

About Forever Cheese: Forever Cheese imports artisan cheeses and accompaniments from Italy, Spain, Portugal, and Croatia. It is driven by its passion for discovering exceptional products, many of which are sold under the brand name Mitica®. The company pioneered important products that are now integral to today’s market, including Drunken Goat®, Genuine Fulvi® Pecorino Romano, Mitica® Marcona Almonds, and Mitica® Fig and Date Cakes. Founders Michele Buster and Pierluigi Sini personally hand-select each item directly from their producers. It is their goal to have each one taste as if you were eating it in its native country. Contact: Chelsea Bryant