New Culture Believes Its Animal-Free Casein Will Help Grow the Alt.Cheese Market

It might sound like a scene from “Forest Gump,” but consumers love cheese–sliced, diced, shredded, spread, liquid, and chunked. Globally, according to Expert Market Research, we’re looking at a space that reached a value of about $75.46 billion in 2020 and is expected to grow at a CAGR of 7.8% in the forecast period of 2023-2028, reaching a value of approximately $109.85 billion by 2026. Any way you look at it, that’s a lot of cheddar.

While David-like com-compared to the Goliath dairy-based cheese world, alternative cheese—that is, “cheese” made without products that come directly from animals—is gaining steam and popularity. Future Market Insights states that the global cheese alternative market reached a  market valuation of $4.3 billion in 2022, accelerating with a CAGR of 8.3% by 2022-2032 to reach a value of $9.6 billion by 2032.

What alt.cheesemakers know is that one of the keys to producing animal-free cheese is the production of animal-free casein. Casein, which predominantly comes from cow’s milk, is a protein that is a critical ingredient in cheese-making. California-based New Culture has a solution that can make casein at scale without animal milk using precision fermentation. The company says its mozzarella will debut at pizzerias around the United States in 2023.

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