San Francisco – Nona Lim has sprinted to the top sales spot in the refrigerated soup category with hot product innovation according to SPINS data. Nona Lim leads a category that doubled in size over the last year alone and continues to outperform conventional channels in growth. The brand nabbed the top spot with the surging popularity of the Nona Lim Heat and Sip Cups of their popular Soups and Asian Broths.
“It’s thrilling to lead such a high growth category and expand the occasions where soups and broths can be enjoyed” says Nona Lim Founder Nona Lim. “Our customers grab our healthy cups of vegan soups and Asian Bone Broths for car rides, business meetings and even after workouts because of convenience, real nutrition and great taste.”
With the arrival of the Heat & Sip Cups by Nona Lim, soups and broths are moving from a planned meal into the category of an anytime impulse snack. This increase in occasions allowed Nona Lim to grow three times faster than the refrigerated soup category as a whole.
Nona Lim’s new leadership position in the refrigerated soup category follows a $3 Million in seed round funding in June of 2017 led by Harbinger Ventures. The seed fund round drew from industry experts focused on trends popular with millennials.
The brand is known for its clean-label soups, Asian broths, fresh noodles and Heat & Sip soup cups that make plant-rich nourishment convenient without additives or preservatives. For its many fans, Nona Lim is simply The Closest To WholeTM.
Since 2006, Nona Lim has been crafting foods for a healthier life. Because clean, simple cooking yields the best flavor and nutrition, Nona Lim foods are both healthier foundations for everyday eating and deliciously gourmet. Based in Oakland, California, Nona Lim’s kitchens are always full of fresh vegetables, herbs, and spices. The brand never uses any preservatives, additives or suspicious hard-to-pronounce ingredients. All Nona Lim products are sold in the refrigerated section because they use cold, not processing techniques to stay fresh. Boasting an eclectic menu of delicious recipes, the brand is inspired by Nona’s childhood in Singapore and its melting pot culinary culture that pulls from India, China, Japan and all over Asia. Empowering a varied, plant-rich diet that’s recommended for an active lifestyle, Nona Lim is for people who demand more from their food. Nona Lim is, simply, The Closest To WholeTM.
Source: Nona Lim