WHITE PLAINS, N.Y. — Sabra Dipping Company, makers of the country's best-selling hummus, is inviting Americans to explore the amazing world of flavors at the Sabra table. The new brand-focused campaign supports not only Sabra's hummus but also the newly launched fresh, refrigerated Salsas, Greek Yogurt Vegetable dips and Guacamole. Sabra's new advertising campaign began running in late June and will run through the end of the year.
See video from Sabra at: http://inr.synapticdigital.com/Sabra/advertising
"Consumers are seeking fresh, healthy, delicious and authentic foods – plus consumers are constantly looking for a little adventure by trying something new and different. Our expanding line of dips provide an easy way to discover and enjoy new flavors from around the world," said Ken Kunze, CMO for Sabra Dipping Company.
The national broadcast, radio and digital campaign was developed by Sabra's advertising agency of record, StrawberryFrog. The spot encourages a cultural movement of exploration and discovery through food and in every package of Sabra. Set in small, authentic villages inspired by regions of the world, fresh spices and flavorful vegetables take center stage while the passion of the people sharing them brings to life the adventure of discovering new foods and fresh flavors. It begins with a woman ringing the dinner bell which results in her very own adventure by welcoming the world to her table. The 30-second spot will air in select broadcast markets and a 60-second version of the spot will be featured on Sabra's website, blog and on Facebook. The tag for Sabra's new campaign, Adventure Awaits, asks consumers to discover Sabra's full range of new dips inspired by the flavors of the world.
Sabra debuts a radio campaign conjuring the flavors of the world through music. A collection of eclectic world music that is both rich and diverse provides listeners with an audio equivalent of a taste adventure. The spots include sounds as varied as Inuit throat singing, yodeling, Latin, Asian and Techno music.
Source: Synaptic Digital; Sabra