The Big Cheese Launches With New E-Commerce Website to Sell its Premium 12- to 15-Year Aged Sharp Cheddar Cheese This Holiday Season

PLYMOUTH, Wis. — Cross that hard-to-shop-for person off your holiday gift list, because who doesn’t love cheese? Today, The Big Cheese has made its debut and launched its e-commerce website, offering a premium 12- to 15-year aged Wisconsin cheddar cheese direct to customers to be enjoyed this holiday season.

Founded by Josh Gentine, part of the third generation of the family-owned Sargento Foods cheese legacy, The Big Cheese was created to move a special supply of sharp cheddar from farm to table. The Big Cheese specializes in 40-pound ($299), five-pound ($99) and two-and-a-half-pound ($49) blocks of premium, sharp-as-sh*t, aged-to-perfection cheddar cheese — and they’re ready to ship to everyone on your holiday list, now (and only) at

“Why ‘The Big Cheese’? Because food doesn’t have to be serious. The cheese experience should be memorable and fun — and that starts well before that first bite, with a collective mix of humor, edginess and wit,” Gentine said. “Our perfectly aged cheese is a must-have for any holiday charcuterie board or to send that special someone who deserves a cheesy gift.”

The Big Cheese’s cheddar is the sharpest cheddar possible, delivered directly to the cheese lover’s doorstep — and its availability is perfectly timed with the increased demand for ready-to-eat food products and the exponential growth of online shopping. Just how sharp is it? It’s razor sharp — so handle with care; we aren’t liable for any cheese-related injuries.

To learn more about The Big Cheese, visit

About The Big Cheese
Our story is simple: Sometimes life gives you lemons, and sometimes you stumble upon a special supply of the highest-quality, most insanely sharp cheddar mankind has ever known. After discovering a warehouse in Wisconsin full of this wondrous cheddar, we could have enjoyed it for ourselves for the next five decades, but that seemed selfish. Instead, we created The Big Cheese, a place where we could make cheddar witty, adventurous and a touch off-color, and, of course, drop occasionally groan-worthy puns. After all, our cheese has been around for nearly two decades. It’s old enough to say whatever it wants, even if it is a bit salty.