On Wednesday, April 3, almost 91 percent (by turnover) of the represented growers from the summer flowers, ornamental berries and forced shrubs and bulb flower assortment group voted in favour of the promotion plan for PurE seasonal flowers. Since the General Members’ Meeting of FloraHolland in December 2012, members have had the option to request a vote for a product-specific promotion.
Product day for seasonal flower growers
The promotion vote took place during an unique product day organised by the three FloraHolland product committees for summer flowers, ornamental berries and forced shrubs and bulb flower assortment. In total, 92 voting members attended, and 110 members had sent in their digital vote about the product-specific promotion prior to the meeting. During the meeting the promotion plan was explained in detail. Voting was done using ballot boxes. The promotion committee will design and elaborate the activities in the near future.
Promotion charge
All growers (both members and non-members) of the specified product groups will support the promotion activities (see below). Various breeders are also contributing to the budget.
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