A new online florist has raised over a million dollars in funding in an attempt to wrestle market share from the established online flower delivery services. Promising ‘farm-to-home delivery’ and flat pricing, TheBouqs.com suggests the time is ripe to upend what it sees as an innovation-lacking industry.
Start-up Bouqs Co. will offer 40$ flat-rate bouquets, shipped anywhere in the United States. Moreover, the company cuts its flowers a day after an order comes in, obtaining them from four eco-friendly farms in Ecuador, and then ships them directly to the end customer, its CEO claims.
The company has managed to attract substantial investment based off that idea. A financing round was iniatiated by Quest Venture Partners and Siemer Ventures and resulted in a number of established venture capitalists seeing an opportunity and chipping in. A good $1.1 million in seed funding was the end result.
The four-employee company, which is still in a start-up phase, now intends to use that money to hire marketing and tech talent and establish a permanent office, founder and CEO John Tabis explains.
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