With gardening ranked as the second most popular pastime for Waitrose customers after cooking, the upmarket grocer is looking to capitalise on its customers' green fingers and signficantly up its 6pc share of the horticulture market.
Next week, the supermarket will launch a gardening and floristry range in shops named Waitrose Flower Garden, offering 850 different flowers and seeds along with 80 gardening products, and a website called Waitrosegarden.com.
Prices will range from £3 to £75 and up to 41 branches will dedicate at least 120 sq ft of outdoor space to the range, including an outdoor gardening 'shed' selling plants and gardening accessories.
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